Marketing in the News: Peloton Slashes Marketing Spend and Drops Another CMO
I came across this article from Marketing Week titled "Peloton slashes marketing spend as another CMO departs" and it instantly grabbed my attention. I’ve been interested in Peloton ever since we talked about the company in class. Their rise during the pandemic was wild, and this recent shift in strategy felt like a big wake-up call. Seeing them cut their marketing budget by nearly 40% and lose another CMO just made me wonder what’s really going on behind the scenes. So here’s the rundown: Peloton slashed its marketing and advertising budget by $51.8 million (that’s 37% down from last year). This happened during the first three months of 2025. Oh, and they also lost their third CMO since 2020. Yeah. Third. That’s not a great look for consistency or brand leadership. According to the article, Peloton says it’s all part of their bigger plan to shift focus toward profitability and sustainability instead of burning cash on flashy ads. Peloton’s value proposition has always b...